It may be better known as a loved (or loathed) romantic movie, but The Notebook is also a quiet achiever of the business domain, loved and used widely by office administrators and global leaders alike.
It’s hard to build a house without a blueprint, similarly, you’re more likely to successfully achieve your goals, when they are written down.
Science has proven that “seeing is believing” and that visualising your goals or tasks at the start of the day, is an effective practice for achieving them. Writing your goals down, signals to your brain “this is important.” Your reticular activating system (RAS) then flags relevant opportunities and tools to achieve that goal.
Richard Branson has written and spoken often about Virgin’s “notebook culture” and below we look at 4 more reasons written notebooks remain popular in the digital age.