{"id":1098,"date":"2019-11-12T00:00:00","date_gmt":"2019-11-12T00:00:00","guid":{"rendered":"https:\/\/cos.p10.sol1.net\/uncategorized\/everything-you-need-to-know-about-corporate-gifting\/"},"modified":"2023-07-13T04:24:20","modified_gmt":"2023-07-13T04:24:20","slug":"everything-you-need-to-know-about-corporate-gifting","status":"publish","type":"post","link":"https:\/\/www.cos.net.au\/c\/cospedia\/everything-you-need-to-know-about-corporate-gifting","title":{"rendered":"Everything you need to know about Corporate Gifting"},"content":{"rendered":"\t\t
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Corporate Gifting 101<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It seems like only yesterday that it was New Year\u2019s Eve, and we were raising a glass to a prosperous year ahead. And yet, in the blink of an eye the year has flown by, and we\u2019re back to thinking about corporate gifting, scurrying to find the perfect gift to send to clients as a thank you for a great year.<\/span>\u00a0<\/span><\/p>\n

There’s nothing worse than that horrible feeling of giving a loved one a gift and seeing their face drop in disappointment as they\u2019re clearly underwhelmed and unimpressed with what they\u2019ve just received.<\/span>\u00a0<\/span><\/p>\n

This same risk\u00a0exists for corporate gifting too. A new study from <\/span>Knack<\/span><\/i>, a Seattle-based gifting company found that 57 per cent of people agree that gifts can affect their opinion of a business partner both positively and negatively. The study also found that 94 per cent of office executives are impacted by a gift that tells a story and facilitates a deeper personal connection, adding that gifts humanise business. Therefore, it\u2019s suggested that business gift givers should aim to choose a gift that is both memorable and thoughtful.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What Makes a Corporate Gift Memorable? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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So, what is it exactly that makes a gift memorable? The study puts it down to three qualities: a gift chosen just for the recipient; one that\u2019s personalised with one\u2019s name or initials; and a gift that has a personal message accompanying it.<\/span>\u00a0<\/span><\/p>\n

While it may seem tedious to some, the presentation of the gift in question is an essential part of the gifting process; a beautifully wrapped and packaged gift will be sure to excite the recipient and send a strong message about the value of the item within, this is particularly important for corporate gifting as the presentation of a gift is representing not just you, but your entire business.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Still Need Help? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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If you\u2019ve made it this far and you\u2019re still no closer to deciding what on earth you’re going to buy, here are some fail-proof specifics that are sure to impress your valued clients:<\/span>\u00a0<\/span><\/p>\n