{"id":26488,"date":"2022-08-05T07:23:08","date_gmt":"2022-08-05T07:23:08","guid":{"rendered":"https:\/\/www.cos.net.au\/c\/?p=26488"},"modified":"2022-08-05T07:23:12","modified_gmt":"2022-08-05T07:23:12","slug":"rise-of-the-house-brand","status":"publish","type":"post","link":"https:\/\/www.cos.net.au\/c\/cospedia\/rise-of-the-house-brand","title":{"rendered":"The Rise of the House Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26488\" class=\"elementor elementor-26488\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee3b0e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee3b0e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-499ca2d\" data-id=\"499ca2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da9ea4f elementor-widget elementor-widget-heading\" data-id=\"da9ea4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How proprietary brands are addressing \ncustomer expectations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdea517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdea517\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-639f880\" data-id=\"639f880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaed4c0 elementor-widget elementor-widget-text-editor\" data-id=\"aaed4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In recent years House Brands, also known as Private Labels or Proprietary Brands have seen a rise in popularity. According to the IRI New Product Pacesetters report, they accounted for 10% of the 265 best-selling new items in 2018, contributing $1.4 billion to the value of the Australian FMCG industry. House labels are addressing customer expectations by providing quality products, value for money, and choice, without compromising on quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519c681 elementor-widget elementor-widget-heading\" data-id=\"519c681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pros of choosing house brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0e8f85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0e8f85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-143ccae\" data-id=\"143ccae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cdd75d elementor-widget elementor-widget-text-editor\" data-id=\"4cdd75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>VALUE:\u00a0<\/strong>House brands offer the buyer greater value, with both competitive pricing and comparable quality being the cornerstone of the concept. There\u2019s also the social and environmental value that comes from buying house brands, meaning that the principles of the business will be well represented in their products. For example, the house brand products of a socially responsible business that cares about the supply chain, sustainability, and the eradication of modern slavery ensures that these same values have been upheld when sourcing for their house products.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d5297 elementor-widget elementor-widget-text-editor\" data-id=\"d5d5297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>QUALITY:\u00a0<\/strong> House label products are created to directly meet specific consumer needs adhering to global best practices, assuring quality at every stage of the process, from sourcing to manufacturing to packaging. House label products go through the very same manufacturing and safety processes and are subject to the same standards as their nationally branded counterparts, eliminating any concern a customer may have about reduced quality of products.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a472eab elementor-widget elementor-widget-text-editor\" data-id=\"a472eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>RANGE:<\/strong> Thanks to better product innovations and improved manufacturing processes house brands have transformed themselves into quality product powerhouses, able to utilise their unique customer insight to create broad product ranges to meet their diverse needs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e69a0d elementor-widget elementor-widget-text-editor\" data-id=\"4e69a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>TRUST:\u00a0<\/strong>Familiarity breeds trust, buying a house brand product from a business that a customer already knows gives them the benefit of recognition which instils confidence, trust, and loyalty, allowing them to feel more comfortable to try new products.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aefc23 elementor-widget elementor-widget-text-editor\" data-id=\"2aefc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>STABILITY:\u00a0<\/strong> Interestingly, house brands are better able to adapt and respond more quickly when facing market challenges. During the COVID-19 pandemic, private label products saw a rise in popularity due to their high availability and economic value.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style3 like-26488 jlk' href='javascript:void(0)' data-task='like' data-post_id='26488' data-nonce='e3ef17697d' rel='nofollow'><img class='wti-pixel' src='https:\/\/www.cos.net.au\/c\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Did you find this useful?' \/><span class='lc-26488 lc'>+2<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style3 unlike-26488 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='26488' data-nonce='e3ef17697d' rel='nofollow'><img class='wti-pixel' src='https:\/\/www.cos.net.au\/c\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='' \/><span class='unlc-26488 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-26488 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>How proprietary brands are addressing customer expectations In recent years House Brands, also known as Private Labels or Proprietary Brands have seen a rise in popularity. According to the IRI New Product Pacesetters report, they accounted for 10% of the 265 best-selling new items in 2018, contributing $1.4 billion to the value of the Australian &#8230; <a title=\"The Rise of the House Brand\" class=\"read-more\" href=\"https:\/\/www.cos.net.au\/c\/cospedia\/rise-of-the-house-brand\" aria-label=\"Read more about The Rise of the House Brand\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":26489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[2419,2208,2410,2415,2420,2421,2414,2423,645,1353,2412,2424,2406,993,2418,2422,2417,2416,2413,165],"class_list":["post-26488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cospedia","category-productivity","tag-building-trust","tag-business-stability","tag-choice","tag-competitive-pricing","tag-covid-19-2","tag-covid-19-pandemic","tag-customer-expectations","tag-economic-value","tag-ethical-business","tag-ethical-sourcing","tag-greatervalue","tag-house-products","tag-housebrand","tag-innovation","tag-manufacturing-process","tag-private-label","tag-product-innovation","tag-safety-process","tag-socially-responsible","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/26488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/comments?post=26488"}],"version-history":[{"count":6,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/26488\/revisions"}],"predecessor-version":[{"id":26495,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/26488\/revisions\/26495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/media\/26489"}],"wp:attachment":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/media?parent=26488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/categories?post=26488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/tags?post=26488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}