{"id":54507,"date":"2025-11-10T02:45:41","date_gmt":"2025-11-10T02:45:41","guid":{"rendered":"https:\/\/www.cos.net.au\/c\/?p=54507"},"modified":"2025-11-10T02:46:07","modified_gmt":"2025-11-10T02:46:07","slug":"australian-employees-are-willing-to-trade-salary-for-sustainability","status":"publish","type":"post","link":"https:\/\/www.cos.net.au\/c\/news\/australian-employees-are-willing-to-trade-salary-for-sustainability","title":{"rendered":"Australian Employees are Willing to Trade Salary for Sustainability\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>New research commissioned by COS reveals that one in three Australian workers would accept a lower salary to work for a company with strong environmental and social credentials. The study found younger generations are driving this shift, with 44% of Gen Z and 38% of Millennials willing to trade pay for purpose, compared to just 22% of Gen X and 14% of Baby Boomers. Yet fewer than half of employees believe their employer has a genuine plan to reach Net Zero by 2050.&nbsp;<\/p>\n\n\n\n<p>COS Co-CEO Belinda Lyone&nbsp;says&nbsp;\u201cYounger generations are redefining workplace&nbsp;loyalty;&nbsp;they see sustainability as proof a company is&nbsp;future ready.\u201d COS has led by example, achieving Net Zero Operations and 100% Renewable Electricity across all its facilities in 2024 through initiatives like solar farms, electric fleets, and waste reduction programs. \u201cReaching Net Zero was never the finish line; it\u2019s the starting point for deeper action,\u201d&nbsp;Belinda&nbsp;Lyone adds.&nbsp;<\/p>\n\n\n\n<p>Click&nbsp;<a href=\"https:\/\/www.ecovoice.com.au\/new-research-reveals-australian-employees-are-willing-to-trade-salary-for-sustainability-but-only-if-they-trust-their-company-is-committed-to-the-cause\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HERE<\/strong><\/a>&nbsp;to read the full article!&nbsp;<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style3 like-54507 jlk' href='javascript:void(0)' data-task='like' data-post_id='54507' data-nonce='8aa1fff918' rel='nofollow'><img class='wti-pixel' src='https:\/\/www.cos.net.au\/c\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Did you find this useful?' \/><span class='lc-54507 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style3 unlike-54507 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='54507' data-nonce='8aa1fff918' rel='nofollow'><img class='wti-pixel' src='https:\/\/www.cos.net.au\/c\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='' \/><span class='unlc-54507 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-54507 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>New research commissioned by COS reveals that one in three Australian workers would accept a lower salary to work for a company with strong environmental and social credentials. The study found younger generations are driving this shift, with 44% of Gen Z and 38% of Millennials willing to trade pay for purpose, compared to just 22% of Gen X and 14% of Baby Boomers.<\/p>\n","protected":false},"author":4,"featured_media":38108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2081],"tags":[2405],"class_list":["post-54507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-featured"],"_links":{"self":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/54507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/comments?post=54507"}],"version-history":[{"count":1,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/54507\/revisions"}],"predecessor-version":[{"id":54508,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/54507\/revisions\/54508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/media\/38108"}],"wp:attachment":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/media?parent=54507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/categories?post=54507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/tags?post=54507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}