{"id":794,"date":"2019-02-03T00:00:00","date_gmt":"2019-02-03T00:00:00","guid":{"rendered":"https:\/\/cos.p10.sol1.net\/uncategorized\/dressed-for-success-how-to-choose-a-corporate-uniform\/"},"modified":"2025-09-09T06:00:26","modified_gmt":"2025-09-09T06:00:26","slug":"how-to-choose-a-corporate-uniform","status":"publish","type":"post","link":"https:\/\/www.cos.net.au\/c\/cospedia\/how-to-choose-a-corporate-uniform","title":{"rendered":"Dressed for Success: How to Choose a Corporate Uniform"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Corporate Uniform Basics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For many businesses, a <\/span>corporate uniform<\/span><\/a>\u00a0is an essential part of their marketing strategy.\u00a0 As the first visual impression a client or customer receives, a uniform says a lot about your\u00a0organisation.\u00a0<\/span>\u00a0<\/span><\/p>

When you get it right, a corporate uniform can give your business credibility. The appearance of your staff can create a better impression for your business \u2013 that of proficiency and professionalism.\u00a0<\/span>\u00a0<\/span><\/p>

In fact, results from a\u00a0<\/span>study<\/span><\/a>\u00a0conducted by research firm Harris Interactive indicate that uniforms\u00a0have the ability to\u00a0change the way a customer feels about a business. 65% of respondents agreed that seeing an employee in a uniform made them think more highly of the\u00a0organisation.\u00a0<\/span>\u00a0<\/span><\/p>

However, make the wrong uniform choices and you risk your company being perceived as unprofessional and out of touch, as well as alienating valued staff. Whether introducing a new uniform or upgrading an existing one, there are some things you should consider.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Who\u2019s Wearing the Uniform and What are they Doing? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Uniforms need to differ depending on the individual and the nature of their role. For instance, if their work involves safety risks, it will need to incorporate necessary safety precautions such as boots, hi-vis, or hard hats. If their work requires a lot of physical activity, it will need to be comfortable and made of breathable fabric. A more corporate-focused role, a uniform will need to be neat, stylish and professional.\u00a0<\/span>\u00a0<\/span><\/p>

Also ensure your choice of uniform meets industry standards. Australian and New Zealand standards clearly indicate materials to be used for workwear in specific industries and applications. So, it\u2019s important to check that your uniform choices meet the standards relevant to their intended use.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Corporate Uniforms and Comfort<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Comfort must be high on the priority list when choosing a uniform. Not only must a uniform be suited to the work being carried out, but it must also be made of a comfortable fabric and importantly, it must fit well.\u00a0 Ensure your uniform is flexible enough to suit all body shapes and sizes, as well as all aspects of your business.\u00a0<\/span>\u00a0<\/span><\/p>

Comfort is more than how the uniform fits and moves with the individual throughout the day. It also refers to how the individual feels in the uniform.\u00a0 If a uniform doesn\u2019t fit properly, an employee is not comfortable with any aspect of the uniform, or if a person struggles to incorporate religious or cultural practices with their uniform, then these factors can affect an individual\u2019s confidence and overall ability to effectively do their job.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Quality and Durability for Corporate Uniforms <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

As tempting as it is to choose a cheaper option, be certain that your choice will not cost your business more in the long run.\u00a0 \u00a0<\/span>\u00a0<\/span><\/p>

Garments which are intended to be worn every day must be tough enough to survive long term wash and wear. This is just as relevant for corporate uniforms as it is for outdoor physical wear, as\u00a0reflecting\u00a0the business, the uniform must scrub up accordingly.\u00a0<\/span>\u00a0<\/span><\/p>

Check that the material is hardy and that the colours and logos will last, even with frequent washing.\u00a0 Faded and discolored fabric is not a good look for your brand, so spend the extra time and money on clothing that will survive the wash-wear cycle.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Corporate Uniform Aesthetics <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

What do you want your uniform to say about your business?\u00a0 Do you want to be perceived as a luxury brand, corporate focused, or casual professional?\u00a0 The look of your uniform will not only help communicate your brand to customers, but also help staff to embrace the organisation\u2019s brand and values on a daily basis.\u00a0<\/span>\u00a0<\/span><\/p>

Even though there may be several versions of your uniform (think office versus outdoor staff and safety features), it is important that the uniforms remain cohesive. This way there is no doubt which\u00a0organisation\u00a0the individual represents, and employees will feel part of a wider team.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Introducing New Corporate Uniforms <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

If staff uniforms are a new introduction, there may be some initial resistance.\u00a0 By involving staff in the planning phases and truly listening to their concerns and ideas, you can avoid some of the early doubts.\u00a0 \u00a0<\/span>\u00a0<\/span><\/p>

A trial period where issues can be addressed and rectified before a uniform is fully implemented might help to address concerns and allow staff to become familiar and more comfortable with the concept of a uniform.\u00a0<\/span>\u00a0<\/span><\/p>

A uniform will create the sense of being part of a team and wider organisation, as well as reduce any inequalities between those wearing it. The combination of mental and aesthetic cohesion can be a powerful way to include people and create a positive impression on others.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t

0<\/span><\/a><\/div> <\/div>
<\/div><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Corporate Uniform Basics For many businesses, a corporate uniform\u00a0is an essential part of their marketing strategy.\u00a0 As the first visual impression a client or customer receives, a uniform says a lot about your\u00a0organisation.\u00a0\u00a0 When you get it right, a corporate uniform can give your business credibility. The appearance of your staff can create a better … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,68],"tags":[456,457,458,459,460,461,462],"class_list":["post-794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cospedia","category-collaboration","tag-clothing","tag-corporate","tag-corporate-uniforms","tag-corporate-uniforms-australia","tag-staff-uniforms","tag-uniform","tag-workwear"],"_links":{"self":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/comments?post=794"}],"version-history":[{"count":20,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/794\/revisions"}],"predecessor-version":[{"id":52905,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/posts\/794\/revisions\/52905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/media?parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/categories?post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cos.net.au\/c\/wp-json\/wp\/v2\/tags?post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}