New data shows that many Australian workers like to wear or use items with their company’s logo on them.
The study, conducted by COS, a company that offers workplace product supply solutions, surveyed more than 1,000 Australian workers. Surprisingly, 66% of them expressed a willingness to use or wear branded items in public. According to Belinda Lyone, Co-CEO of COS, the popularity of branded company merchandise has grown significantly in recent years. It has evolved from low-quality items picked up at conferences to high-quality gifts that the whole team appreciates. While branded shirts, reusable coffee cups, and bags remain popular, businesses now have more options to choose from, like golf sets, laptop bags, wine coolers, scented candles, and board games.
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